About Us
Meet
Arifa
Founder
Arifa is the creative force behind Soulish Wear. To her, Soulish is her raison d’être and an exploration of her passion for finer Indian fabrics and love for weaving colourful narratives through traditional artforms.
Experience
Crafted with Legacy
Future
Envisioning Beyond Trends
Awards
Excellence Recognized Proudly
Passion
Driven by Artistry
Soulish
Arifa sees fabrics as stories waiting to be explored, where every fibre and thread carries multitudes. She absorbs herself within the intricacies of the process, bringing to light the exclusive charm of the material and dexterity of the human hand. She fuses her imagination and hunger for experimentation to alchemize uncompromisingly chic, comfortable, and minimalist wardrobes.
Coming from the quaint town of Koppa in Chikkamagaluru, Karnataka, Arifa was inspired by the simple lifestyle and always saw beauty in the minimal. She brought together this love for design and minimalism to open her fashion studio, Soulish, in 2018 with a team of three, first in Mangalore and later in Qatar.
The journey for Arifa has just begun. With her at the helm, the label continues to touch hearts and reach newer heights. What keeps her going is the love she gets from her clients, who always come back for more.
History
Where it all began
Wear Your Soul...
Soulish means involving the soul. And Soulish, the label, is a celebration of this soulfulness and sincerity that inspires us to be fearlessly ourselves. As a fashion studio, we aim to create designs that encapsulate our devotion to our artistry and reflect our vision and truth in its unbridled form.
Heritage, Handwoven...
On a quest to bring an indigenous touch to Indian couture, we champion time-honoured weaving techniques with new-age designs and retell stories of timeless elegance through breath-taking detailing. Meticulously handcrafted in luxurious fabrics, each Soulish ensemble is customized with your tastes and requirements in mind and with a strong emphasis on style, comfort, and free movement.
Our Team
The Crew
In a world flooded with fast fashion, Soulish brings forth stories of India’s artistic heritage in the form of bespoke, everlasting wear. We believe that every handwoven ensemble bears an imprint of the artist’s soul. And behind each Soulish piece in our collection is a smiling face, a hardworking person, and age-old heritage crafts passed down generations.
Soulish Wear revolves around artisans and their art, not the sway of seasons. Our team of artisans led by Master Rizwan form the heart and soul of our brand. Composed with love and designed to last, our clothes are poetic expressions of our vision, our love for handloom, and our desire to tell stories behind each craft and weaver.
Starting with a small group of fun-loving and dedicated people, we have created magic in warp and weft and built a name and presence for ourselves in just a few years. We continue to build a more timeless wardrobe for you – one that carries all the love and passion fuelling our artistic spirit and embraces you in your bold, confident, and authentic self.